Oracle Scratchpad

October 10, 2010

Philosophy – 12

Filed under: Philosophy — Jonathan Lewis @ 5:46 pm BST Oct 10,2010

Here’s a useful description I heard recently from philosopher Daniel Dennett:

The canons of good spin:

  1. It is not a bare-faced lie
  2. You have to be able to say it with a straight face
  3. It has to relieve skepticism without arousing curiosity
  4. It should seem profound

It seems to describe a lot of the stuff that our industry publishes on the internet.

[The Philsophy Series]

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