Philosophy – 12

Here’s a useful description I heard recently from philosopher Daniel Dennett:

The canons of good spin:

1. It is not a bare-faced lie
2. You have to be able to say it with a straight face
3. It has to relieve skepticism without arousing curiosity
4. It should seem profound

It seems to describe a lot of the stuff that our industry publishes on the internet.

[The Philsophy Series]